Creating the Perfect Call to Action


Getting quality traffic to your website is tough enough, so it is important that you have a solid call to action in place so that you can turn these readers into buyers or into active participants of your website. A good call to action will help convert your traffic into buyers, which is the ultimate driving force behind any businesses. Unfortunately, creating a successful call to action isn’t easy.

Think of it this way: If you’re a teacher, you might be able to get your students open up the homework assignment and take a look, but this doesn’t mean much if the homework doesn’t get done. The teacher must have a good call to action that explains why the homework should get done, how to complete the homework, and what the students will get in return.

Top 10 Call to Action Tips and Tricks

There are hundreds of different ways that a company can create a call to action. Consider some of these tips as you create you own call to action on your website:

  •     Size – You want your call to action button to be easy to see, but not overwhelming. Websites with large call to action messages and links can seem like spam to many readers, but small call to actions can get lost (and potentially confuse a reader looking to follow-through).
  •     Frequency – It’s important to have your call to action buttons and messages dispersed throughout the page. Many first-timers only include one call to action section, but it’s best to give readers ample opportunity to follow-through on your website. Do not be overbearing, but have at least three different ways someone can make a purchase or become active in your company.
  •     Location – Make sure you put at least one call to action above the fold. This will ensure that people see the next steps they can take (especially if they don’t read the content).
  •     Style – According to Litmus, Digital Evolution Group proved that readers are more likely to click a button when there is an arrow icon. This helps readers to know that clicking the button is the next step.
  •     Images – Images always make content more exciting. This is where a reader’s eyes are typically drawn, so you absolutely want to incorporate an image into your call to action. The image can be small and next to the text or be part of the text, just make sure it isn’t too overbearing and readers can still read the content.
  •     Color – The most important thing to remember about color is that the text can still be read. Make sure the background is in direct contrast with the text of the call to action button. Also make sure that this button is a different color than the rest of your website (while still matching). This will help draw attention to your call to action.
  •     Linking – You ideally want people to click on your call to action button, but there will always be people who click on an image or your logo. Make sure that these aspects of your website also send readers to your call to action page.
  •     Voice – Try to avoid passive voice. Tell your readers exactly what you want them to do in a short and straightforward manner. If you have a deal that won’t be around forever, let your readers know. Give as much information as possible in as little words as possible and you’re sure to get more clicks.
  •     Mobile Considerations – You should always consider that your website or email marketing message might be viewed through a mobile phone. Make sure that your call to action button is large enough for those clicking with their fingers, and make sure that your images can be loaded quickly and clearly on a mobile phone.
  •      Secondary Call to Action Buttons – Many readers are not ready to move further in your company, so it’s a good idea to have another option for these types of readers. If there is a change that someone would need more information, have a “more information” type button and put your primary call to action button on that page.


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